The easiest way is to use an SEO tool like XOVI, SEOptimer, or Ahrefs. They’ll scan your site and show you what’s working and what needs improvement (like slow pages, broken links, or missing meta tags). Whether you’re writing something new or updating old posts, Surfer makes on-page SEO easier to manage and measure.

What does our free SEO analysis tool check?

• Choose metrics that are easy to understand and provide insight into how your SEO strategy is performing and how you can further optimize it.
• You can figure out where and when users exit your site, or what (if anything) seems to be hurting traffic.
• While often overlooked in favor of Google’s tools, Bing Webmaster Tools is a valuable tool for agencies that want to ensure comprehensive search coverage for their clients.
• They help identify technical issues, optimize content, and uncover opportunities for building quality backlinks.
• Yes, identifying duplicate content is a common feature of SEO Checker Tools.

Success depends on leveraging powerful tools for SEO analysis that show you exactly what works and what doesn’t. We’ve faced this challenge ourselves, overwhelmed by choices, unsure whether to prioritize SEO Anomaly keyword research, rank tracking, or backlink building. Should we invest in the platform with the fancy interface or the one that fits our budget? The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant.

But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. This helps you focus on the right marketing channels for the trend.

Best Off-page SEO tools

Your SEO analytics reflect how and why these strategies work, and help you identify opportunities to further improve them. Now, you can take the guesswork out of SEO strategizing and make actionable decisions that help you improve your campaigns and, ultimately, your online performance and visibility. At a high level, SEO analytics involves regularly monitoring relevant SEO metrics, putting together a report to uncover trends and insights, and making improvements based on the data. Since quality trumps quantity here, it’s a good idea to track only the links that are most likely to give you an SEO boost. If you’re using Ahrefs for this, simply turn on the “best links” filter in the Overview report inside Site Explorer. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to sales.

Clearscope rates each of these options by relevance and how often they appear in posts that rank for your target keyword. Just plug a webpage into SEOptimer’s dashboard, and you’ll see a tidy sequence of performance grades on the A+ to F scale, usually in just a minute or so. This gives you a snapshot of where your page might be losing traffic based on-page SEO indicators, backlinks, user experience, overall performance, and social media connectivity. On the SEO analysis end, seoClarity does a lot of what these other tools do.

Each type of SEO analysis plays a key role in identifying different aspects of website performance. To conduct an SEO analysis of a website, start by checking your visibility in Google and analyzing your technical SEO and on-page SEO. Monitor keyword performance, review content quality and SEO, check internal and external links, monitor the user experience and engagement, and evaluate yourself against your competitors.

Exceeding the pixel limit is undesirable, since the end of the SEO title is cut off and replaced with an ellipsis (…). Strong page titles mostly contain the brand name and a relevant keyword. Our SEO analyzer helps you to optimize your title tags; the on-page results include an SEO title check showing which ones are search engine-friendly and which ones need optimizing. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. On-page SEO focuses on optimizing individual pages to improve search visibility and user experience.

If you’re looking for a way to make Google Analytics even more user-friendly, Analytify is an excellent solution. It brings all the complex data into simple reports, offering insights that help you optimize your site’s performance and improve SEO rankings with ease. In 2025, intuition and outdated methods simply won’t cut it anymore.

The PagesMeter SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings. Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools.