Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. By following the process I’ve outlined in this guide, you’ll uncover numerous opportunities to improve your website’s performance in search results. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. The dashboard offers instant access to reports, monitors, and analysis tools.
Focus Area: Content
This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
Google’s bots are smarter and now prioritize structured, fast, mobile-friendly websites. Resolving crawl errors early ensures your site is fully accessible to search engines and sets the foundation for everything else in your audit. While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. It’ll give you insights on aspects of your site like title tags, meta descriptions, and images. And it’ll help you identify broken links, understand your website’s architecture at a deep level, and much more.
How Long Does SEO Take?
To carry out search engine optimisation, you need to know what you’re optimizing for. Or in other words, how people are searching for the business/product you’re focusing on. Experienced SEOs will often instinctively have a good idea of the search landscape and terms being searched for, but this can usually be built upon with solid research.
Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. This chrome extension is useful for identifying broken links on a page-by-page basis.
- So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.
- The most common mobile SEO issues typically come from limiting the mobile experience compared to desktop.
- From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver.
- The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis.
- This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.
Finally, you can review bot activity on the server to see how Googlebot is crawling your site which may explain how your site is being indexed. In seoClarity, you can filter the results by response codes to identify page errors instantly. The index is where Google stores information about pages it has crawled and where it selects the content to rank for a particular search query. Google tends to store only the HTML of websites in the cache opposed to the JavaScript executed version. If properly executed, the page should still render all important content and SEO elements in the HTML state. As CSS and JS are executed, ensure all content remains available for Google’s rendering process.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale. You receive regular backlink reports included in your standard monthly SEO work reports. With a clean slate and a solid onsite structure in place, you’ll be able to direct your strategy more effectively moving forward. With the help of our SEO audit tool, BHS Links you’ll be able to learn much more about your current website—and take action on standing issues.